True profit for e-commerce sellers
Know what every order really earns.
ProfitIQ connects your stores, ad accounts and couriers, then calculates the true net profit of every order, after cost of goods, courier charges, fees, returns and ad spend.
- Free plan, no card
- Read-only connections
- 45 currencies
Overview
Last 14 days- Revenue
- $58,300
- +8.2%
- Net profit
- $12,480
- +14.6%
- Margin
- 21.4%
- +1.2 pts
- Orders
- 1,284
- +6.9%
Net profit by day
Order #1042
Prepaid · delivered
- Revenue
- $64.00
- Discount
- − $4.00
- Cost of goods
- − $24.50
- Courier charge
- − $5.20
- Payment fee
- − $1.85
- Net profit
- $28.45
Works with the platforms you sell and advertise on
ProfitIQ in numbers
- reporting currencies
- 45
- Amazon marketplaces
- 19
- carriers costed
- 19
- live integrations
- 7
The problem
Revenue is not profit.
Most sellers know what they sold. Far fewer know what is left. The gap is where margins disappear.
Dashboards report sales, not profit
Your store and marketplace show what sold. What is left after cost of goods, shipping, fees and returns lives in five other places, if it lives anywhere.
Cash arrives late, or never
On cash on delivery, revenue does not exist until the courier collects it, and a refused parcel costs you the trip both ways. Order counts hide both.
Ad platforms mark their own homework
ROAS divides revenue by spend and ignores margin. A 3× ROAS can still lose money once the goods, courier and returns are paid for.
How it works
From connected to clear in three steps
Connect
Link your stores and marketplaces, then your ad accounts and couriers. Connections are read-only for reporting.
Add your costs
Type or import product costs, or receive purchase orders so costs follow what you actually paid.
See what you earn
Net profit for every order, product, channel and campaign, in the currency you report in.
What is inside
Everything between a sale and the money in your bank
Each part answers one question a seller keeps asking. They share one set of numbers.
True profit per order
One formula, calculated by the database for every order, so no two screens disagree.
See the formulaEvery channel in one ledger
Shopify, WooCommerce, Amazon, eBay and your own app, compared on equal terms.
Compare your channelsAds judged on profit
Meta, Google and TikTok spend against real margin, with break-even ROAS per product.
Judge ads on profitCOD and courier reconciliation
Match payouts to delivered parcels and find what couriers owe you.
Reconcile courier payoutsCosts, stock and suppliers
Weighted-average cost, landed freight and duty, stock forecasts and payables.
Track costs and stockReturns and RTO costs
What a returned parcel really cost, and which customers send them back.
Price your returnsAI insights
Product-level recommendations, an assistant that knows your numbers, and a weekly digest.
Meet the AI insightsTeam access you control
Roles, and switches that turn each section on or off for each teammate.
Set up your team
Numbers you can trust
A profit figure is only worth having if it is honest.
ProfitIQ is built around three rules, and they show in every screen.
Unknown is never shown as zero
A product with no cost is labelled “Profit before costs”, not shown with a flattering margin. An unpriced return is reported as unpriced. An order with no campaign is “unattributed”, not zero.
Revenue counts when the money is yours
Prepaid orders earn when confirmed or shipped; cash on delivery earns when delivered. Orders not yet earned are shown as awaiting, not hidden.
Every change can be explained
When a late cost or a courier’s real charge moves an order’s profit, the old value, the new value, the time and the cause are recorded.
net profit = revenue − cost of goods + cost of goods returned to stock − courier charge − marketplace fee − payment processor fee − discount given − amount refundedRead how every figure is worked out on the features page.
Built for sellers everywhere
One product, any market
ProfitIQ works for any seller, and has extra depth for sellers who take cash on delivery.
Sellers worldwide
Report in 45 currencies, connect Amazon in 19 marketplaces, and cost shipments from carriers in the US, UK, Europe, Australia and Canada. VAT, GST and sales tax stay out of revenue.
ProfitIQ for sellers worldwideSellers in Pakistan
Built in Karachi for cash on delivery: Leopards and TCS tracking, courier settlements with withholding tax separated from real shortfalls, rupees paid for dollar ad accounts, and Daraz orders by CSV.
ProfitIQ for sellers in PakistanPricing
Start free. Pay when you outgrow it.
Plans differ by monthly orders, products and AI credits. Everything else is on every plan, from $0.
Free
$0free, no time limit
- 50 orders a month
- 50 products
- All profit tools and integrations
- Recommended
Growth
$19/month
- 1,000 orders a month
- 1,000 products
- All profit tools and integrations
Pro
$49/month
- 5,000 orders a month
- 3,000 products
- All profit tools and integrations
Pro Plus
$89/month
- Unlimited orders a month
- Unlimited products
- All profit tools and integrations
Resources
Guides for sellers who count the cost
Plain-English explanations of the numbers that decide whether a store makes money.
- Profit
How to Calculate True Profit on Shopify
A step-by-step method for finding the real net profit of a Shopify store: cost of goods, shipping, fees, discounts, returns and ad spend, with a worked example.
4 min read
- Marketing
Break-Even ROAS Explained: The Number Your Ad Dashboard Does Not Show
What break-even ROAS is, the one-line formula, a table of margins and the ROAS each needs, and how returns push your real break-even point higher.
3 min read
- Logistics
How to Reconcile Cash-on-Delivery Payouts, Step by Step
A practical guide to COD reconciliation: match each courier settlement row to its order, work out what you should have received, and dispute what is missing.
4 min read
FAQ
Questions sellers ask first
What is ProfitIQ?
ProfitIQ is e-commerce profit software. It connects your online stores, ad accounts and couriers and calculates the true net profit of every order, after the cost of goods, courier charges, fees, returns and ad spend, so you can see what you actually earn rather than what you sold.
How does ProfitIQ calculate profit?
For each order, net profit is revenue minus cost of goods, courier charge, marketplace fee, payment processor fee, discount given and amount refunded, plus the cost of goods returned to stock. For a period, ad spend and operating expenses are then subtracted. The database calculates it every time an order is written, so no two screens can disagree. See the full rules.
Which stores, marketplaces and ad platforms does ProfitIQ connect to?
Amazon, eBay, Shopify, WooCommerce, Google Ads, Meta Ads, TikTok Ads connect directly. Your own app or storefront can send orders through an API key. Daraz orders can be imported by CSV today, and TikTok Shop is coming. See all integrations.
Does ProfitIQ work outside Pakistan?
Yes. It reports in 45 currencies, recognises carriers in the US, UK, Europe, Australia and Canada, and connects to Amazon in 19 marketplaces. ProfitIQ is built in Karachi and includes extra tools for cash-on-delivery sellers. See ProfitIQ for sellers worldwide.
How much does ProfitIQ cost?
ProfitIQ has four plans: Free ($0, 50 orders a month), Growth ($19 a month, 1,000 orders a month), Pro ($49 a month, 5,000 orders a month), Pro Plus ($89 a month, unlimited orders). The plans differ in order, product and AI-credit limits; the profit tools, integrations and courier tools are on every plan. See pricing.
Is my data safe?
Credentials for your stores and ad accounts are encrypted with AES-256-GCM before they are stored, all traffic uses HTTPS, and every business’s data is isolated from every other’s by row-level security in the database. See how ProfitIQ protects your data.
More answers on the full FAQ, or ask us directly.
See what you really earn.
Connect a store in minutes. The free plan has no card and no time limit.